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Tools aimed at producing written work: marketing copy, long-form drafts, editing and rewriting, and grammar. The interface and workflow are built around a document, which is what marks them off from the coding assistants and from general chat apps.
Compare how well the tool holds one consistent voice across a body of work, whether it can be grounded in your own material, the editing and revision workflow, and any collaboration features. Regulated or bylined content adds a question. Check what disclosure and provenance support exists.